Not Your Mother's

Discover Not Your Mother's Naturals Curl Defining Shampoo and Conditioner in a convenient 2 pack. Built for all hair types, this duo blends Tahitian Gardenia with Mango Butter to deliver hydration, frizz control, and curl definition, all with a refreshing Peach Coconut fragrance. The...

Discover a nourishing duo designed to refresh, rebalance, and replenish hair with a light Apple Blossom fragrance. The Not Your Mother's Naturals Essential Nourish Shampoo and Conditioner Set pairs a gentle cleanse with replenishing moisture, creating a cohesive routine that feels thoughtful from wash...

Meet Not Your Mother's Beach Babe Texturizing Foam in a value-packed 2-pack. Each 6.5 fl oz can delivers a light, touchable texture that helps you achieve easy, beachy waves without the crunch. The formula is designed for straight and wavy hair, offering a dependable...

Not Your Mother's Naturals Curl Definition Set This two-pack shampoo set blends Tahitian Gardenia Flower fragrance with Mango Butter to hydrate, soften, and define curls. The creamy lather nourishes without heaviness, leaving strands feeling light and ready to style. With tropical gardenia notes and...

When you want smooth, defined curls with less frizz, Not Your Mother's Curl Talk Frizz Control Sculpting Gel is a versatile option for daily styling. This bundle brings together three 6 oz bottles of the Curl Talk gel for easy access at home, plus...

Not Your Mother’s All Eyes On Me Instant De-Frizz Spray Meet a lightweight, on-demand mist designed to help you tame frizz and flyaways fast. This 2-pack delivers two 5 oz bottles that fit seamlessly into your routine—between washes, after styling, or as a finishing...

Gentle, kid-approved daily hair care Meet Not Your Mother's Kids Daily Care 2-In-1 Shampoo & Conditioner and 3-In-1 Detangler, a thoughtful two-pack designed for quick, child-friendly routines. The zesty apple scent adds a playful note that kids notice and look forward to during bath...

Curl Talk 2-Pack: Frizz Control Gel + Defining Cream Discover a duo designed to enhance natural curls with definition, resilience, and a lightweight feel. The frizz-control gel delivers a flexible, flake-free hold that helps curls maintain their shape through daily wear, while the defining...

Meet fragrance-free styling that respects sensitive curls with Not Your Mother's Curl Talk Sculpting Gel and Defining Cream, bundled as a convenient 2-pack. Each 6 fl oz bottle is crafted to help you shape, define, and manage frizz without relying on added fragrances or...

OverviewMeet Not Your Mother's Way to Grow Long and Strong Shampoo and Conditioner, a 2 pack of 8 fl oz bottles designed for all hair types, including color treated strands. The duo blends cleansing with moisture to help your hair feel softer, shinier, and...

Meet Not Your Mother’s Naturals Moisturize & Enhance Curl Definition Shampoo, Conditioner, & Detangler — a thoughtfully designed 3-pack built to support curly hair routines. Infused with Tahitian Gardenia Flower and Mango Butter, this trio blends hydration with manageability, offering a sensory wash day...

Not Your Mother's Naturals Superior Strength Shampoo & Conditioner Set Meet a sulfate-free pairing designed to cleanse, hydrate, and care for hair with everyday ease. The 15.2 fl oz duo combines a protein-rich Rice Water & Moringa blend with a Fresh Floral fragrance to...

OverviewMeet Not Your Mother's All Eyes On Me, a versatile 3 piece set built for everyday styling across all hair types. The trio combines a 10 in 1 leave-in spray, a 3 in 1 hair wax stick, and a 3 in 1 styling cream,...

Revive and Nourish Dry or Damaged Hair Meet the Not Your Mother’s Naturals Protect & Nourish Shampoo & Conditioner Set, a two-step system designed to refresh sensitive strands with a fragrance inspired by honeyed melons. This pair centers on a cleansing ritual that feels...

Bond-Building Duo for Curly Hair Meet Not Your Mother's Curl Talk Bond Building Shampoo and Conditioner, a thoughtfully designed 2-pack built to support curl health without heaviness or harsh residue. Each 8 fl oz bottle delivers a gentle cleanse and a hydrating touch, tuned...

Meet All Eyes On Me: 10-in-1 Leave-In Hair Perfector Not Your Mother's All Eyes On Me 10-in-1 Hair Perfector is a lightweight, multitasking spray designed to simplify styling. Packaged as a three-pack of 6 fl oz bottles, this leave-in formula blends heat protection, detangling,...

Transform dry hair with buildable Beach Babe texture Not Your Mother's Beach Babe Texturizing Dry Finish Spray guides you toward effortless, beach-inspired texture without weighing hair down. The formula is a lightweight, ultra-fine powder that lets you sculpt texture where you want it while...

Refresh Between Washes with Not Your Mother's Plump for Joy Jumbo Dry Shampoo This value-size duo from Not Your Mother's gives you a total of 24 oz of dry shampoo designed to absorb oil quickly and help you regain body between washes. The 2-pack...

Meet Not Your Mother's Clean Freak: Refreshing Jumbo Dry Shampoo This value pack bundles two oversized cans (12 oz each) designed to refresh hair between washes with minimal effort. The formula isn’t just about soaking up shine; it invites a moment of sensory renewal...

Refresh Hair in Minutes Without Water The Not Your Mother's Dry Shampoo Spray Signature Assortment delivers a quick, convenient refresh for busy mornings, post-workouts, or travel days. Each 7 oz bottle releases a light, airy mist that helps absorb excess oil and extends the...