Meet the Perfect 10: Nude Mood The e.l.f. Perfect 10 Eyeshadow Palette in Nude Mood brings a curated collection of ten matte shades designed for versatile eye artistry. The palette emphasizes a nude color story that can drift from a soft day look to...

Elevate Your Everyday Look with the e.l.f. Perfect 10 Eyeshadow Palette Discover a versatile collection designed to simplify eye looks without sacrificing impact. The e.l.f. Perfect 10 Eyeshadow Palette brings ten warm nude shades that span soft mattes and subtle shimmers. Whether you’re aiming...

Elevate Your Everyday Eye Look with the e.l.f. Perfect 10 Palette Meet a thoughtfully curated collection of ten neutral shades designed to flatter a wide range of skin tones. This palette is built for both subtle elegance and precise definition, helping you achieve polished...

e.l.f. Poreless Primer: A Silky, Lightweight Base for Everyday Makeup The Poreless Face Primer from e.l.f. offers a silky, lightweight starting point designed to help makeup glide on smoothly and wear better throughout the day. Housed in a compact 1.01 fl oz bottle, it...

Meet your new makeup base The e.l.f. Poreless Face Primer is a lightweight, skin‑perfecting prep designed to create a smooth canvas for makeup. Its velvety texture glides across skin, helping to blur the appearance of pores and set the stage for a more even...

Discover Power Grip Matte Primer Meet the e.l.f. Power Grip Matte Primer, a gel-based base designed to prep skin while delivering a natural, shine-free finish. Infused with a lemon myrtle blend, it aims to help reduce the look of excess oil and provide a...

Power Grip Primer with Niacinamide: A Skin-First PrimerMeet the e.l.f. Power Grip Primer infused with 4% niacinamide. This gel-based formula primes your complexion while delivering a dependable makeup grip so your look lasts through the day. The lightweight, clear gel glides on, leaving a...

Island Glow That Melts Into Your Skin Meet e.l.f. Putty Blush in Bahamas, a lightweight blush that starts as a creamy putty and settles into a semi-matte powder. It reads as a natural flush, catching light in a way that looks effortless in daylight...

e.l.f. Putty Bronzer in Golden Daze Bask in a sun-kissed glow all year round with the e.l.f. Putty Bronzer in the Golden Daze shade. This 0.35 oz (10 g) formula starts as a creamy putty and transforms into a soft, powdery finish that blends...

All-Over Glow, Your Way Meet e.l.f. SKIN Bronzing Drops, a bronze-in-a-bottle tinted serum designed to give your complexion a warm, sun-kissed glow without sun exposure. This lightweight, pigmented liquid blends easily with your favorite moisturizer or facial oil, letting you customize the depth of...

Reveal smoother, brighter skin with the e.l.f. SKIN Gentle Peeling Exfoliant Meet a gentle peeling exfoliant that cleanses, buffs away dullness, and leaves skin feeling refreshed. This Allure Best of Beauty 2017 Award Winner is designed to exfoliate without stripping moisture, a balance many...

Meet Your Holy Hydration Essentials Mini Kit Elevate your daily skincare ritual with e.l.f.'s Holy Hydration Essentials Mini Kit. This compact, TSA-friendly trio brings together a gentle cleanser, a balancing toner, and a lightweight moisturizer from our best-selling Holy Hydration collection. When used together,...

Hydration that fits your routine Meet e.l.f. SKIN Holy Hydration, a fragrance-free face cream designed to deliver a silky-smooth, quick-absorbing boost of moisture. This lightweight formula aims to balance hydration across all skin types while maintaining a soft, non-greasy finish. The texture feels cushiony...

OverviewMeet the e.l.f. Skin Holy Hydration Keep Your Balance Toner Mini—a gentle, refreshing step designed to remove impurities while delivering a touch of hydration. The compact mini bottle is ideal for home and travel, helping you maintain a consistent routine without sacrificing comfort or...

What it is Meet the e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm in a generous jumbo jar. This solid balm starts as a rich, silky shield that melts into a nourishing oil on contact, then rinses away as a gentle milky cleanser. The...

Wake up with a dewy, radiant complexion End your day with a comforting, luxurious night cream that replenishes moisture as you sleep. e.l.f. SKIN Holy Hydration! Nourishing Night Cream blends naturally hydrating ingredients to soothe skin and soften texture without a heavy, greasy feel....

Imagine a nighttime ritual that feels comforting and luxurious while delivering moisture where you need it most. The e.l.f. SKIN Holy Hydration! Sleeping Mask is a rich, creamy treatment designed to be your skin’s reset button. It blends a moisture magnet in Hyaluronic Acid...

e.l.f. SKIN Suntouchable Whoa Glow SPF 30: Primer, Sunscreen, and Radiant Glow in One Meet a lightweight broad spectrum sunscreen that also primes for makeup. This formula delivers SPF 30 protection against UVA and UVB rays while imparting a sheer peach shimmer that enhances...

All-in-one glow and protection for your daily routine Meet the e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in the Sunbeam shade — a lightweight sunscreen that doubles as a makeup primer. It delivers broad-spectrum SPF 30 protection while imparting a sheer peach-tinted radiance that...

All-In-One makeup brush set for a polished look The e.l.f. Ten Out Of Ten Brush Set is a compact, 10-piece kit designed to streamline your routine. Each brush uses soft synthetic bristles that feel smooth to the touch, delivering even pigment pickup and gentle...