Wake up with a dewy, radiant complexion End your day with a comforting, luxurious night cream that replenishes moisture as you sleep. e.l.f. SKIN Holy Hydration! Nourishing Night Cream blends naturally hydrating ingredients to soothe skin and soften texture without a heavy, greasy feel....

Meet Halo Glow Powder Filter, an ultrafine finishing powder designed to blur the appearance of pores and soften fine lines. The airy texture delivers light, buildable coverage that feels breathable and never cakey, helping you achieve a natural, airbrushed vibe in real life and...

Discover Power Grip Matte Primer Meet the e.l.f. Power Grip Matte Primer, a gel-based base designed to prep skin while delivering a natural, shine-free finish. Infused with a lemon myrtle blend, it aims to help reduce the look of excess oil and provide a...

Reveal smoother, brighter skin with the e.l.f. SKIN Gentle Peeling Exfoliant Meet a gentle peeling exfoliant that cleanses, buffs away dullness, and leaves skin feeling refreshed. This Allure Best of Beauty 2017 Award Winner is designed to exfoliate without stripping moisture, a balance many...

Elevate Your Everyday Look with the e.l.f. Perfect 10 Eyeshadow Palette Discover a versatile collection designed to simplify eye looks without sacrificing impact. The e.l.f. Perfect 10 Eyeshadow Palette brings ten warm nude shades that span soft mattes and subtle shimmers. Whether you’re aiming...

Overview Meet the e.l.f. Matte Putty Primer, a best-selling base designed to create a smooth, matte canvas without heaviness. Its velvety, oil-free formula relies on kaolin clay and white charcoal to manage shine while refining the skin’s texture. The result is a comfortable, long-wearing...

Intergalactic color story in ten shades Introducing the e.l.f. Perfect 10 Eyeshadow Palette, a ten shade collection designed for bold color storytelling. The formula blends blues, purples, and a hint of green across a spectrum that spans deep matte tones to shimmering accents. It...

Elevate Your Routine with Pro-Quality Tools Discover the e.l.f. 12-piece Professional Makeup Brush Set, a value-packed collection designed to support a flawless full-face application. This kit brings professional-grade performance to your vanity at an approachable price, focused on comfort, control, and versatility. The ergonomic...

e.l.f. SKIN Suntouchable Whoa Glow SPF 30: Primer, Sunscreen, and Radiant Glow in One Meet a lightweight broad spectrum sunscreen that also primes for makeup. This formula delivers SPF 30 protection against UVA and UVB rays while imparting a sheer peach shimmer that enhances...

Meet your new makeup base The e.l.f. Poreless Face Primer is a lightweight, skin‑perfecting prep designed to create a smooth canvas for makeup. Its velvety texture glides across skin, helping to blur the appearance of pores and set the stage for a more even...

Meet the e.l.f. Contour Palette, a customizable tool that helps you sculpt, shade, define and brighten with four versatile powders. The shades are designed to blend with light to medium skin tones, letting you build depth and a natural glow. Infused with vitamin E,...

Discover the e.l.f. Cosmetics Powder Blush Palette Meet a versatile cheek palette designed to elevate your everyday makeup. This four-shade blush set gives you a spectrum from soft to bolder hues, letting you mix and match to craft more than one look from a...

Halo Glow Skin Tint for a Naturally Dewy Look Meet a hydrating skin tint that blends skincare sensibility with light, buildable coverage. The Halo Glow Skin Tint uses mineral SPF 50 to protect against UVA and UVB rays, delivering broad-spectrum coverage with zero white...

All-in-one glow and protection for your daily routine Meet the e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in the Sunbeam shade — a lightweight sunscreen that doubles as a makeup primer. It delivers broad-spectrum SPF 30 protection while imparting a sheer peach-tinted radiance that...

Meet the Perfect 10: Nude Mood The e.l.f. Perfect 10 Eyeshadow Palette in Nude Mood brings a curated collection of ten matte shades designed for versatile eye artistry. The palette emphasizes a nude color story that can drift from a soft day look to...

Elevate Your Everyday Eye Look with the e.l.f. Perfect 10 Palette Meet a thoughtfully curated collection of ten neutral shades designed to flatter a wide range of skin tones. This palette is built for both subtle elegance and precise definition, helping you achieve polished...

All-Over Glow, Your Way Meet e.l.f. SKIN Bronzing Drops, a bronze-in-a-bottle tinted serum designed to give your complexion a warm, sun-kissed glow without sun exposure. This lightweight, pigmented liquid blends easily with your favorite moisturizer or facial oil, letting you customize the depth of...

What it is Meet the e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm in a generous jumbo jar. This solid balm starts as a rich, silky shield that melts into a nourishing oil on contact, then rinses away as a gentle milky cleanser. The...

Power Grip Primer with Niacinamide: A Skin-First PrimerMeet the e.l.f. Power Grip Primer infused with 4% niacinamide. This gel-based formula primes your complexion while delivering a dependable makeup grip so your look lasts through the day. The lightweight, clear gel glides on, leaving a...

Meet the e.l.f. Halo Glow Liquid FilterExperience a skincare–makeup hybrid designed to deliver a soft‑focus, radiant finish you can see IRL. The lightweight, silky texture glides on with a delicate pearlescent sheen that catches light as you move, creating a natural, healthy glow.How it...