COLOR WOW Dreaming Advanced Repair and Resurfacing Treatment is a smoothing hair mask designed to reduce frizz and visibly refine fluffy, damaged strands. It targets texture at the surface, helping hair feel smoother and look more polished, while avoiding promises and focusing on real-world...

Meet COLOR WOW Curl Wow FLO-ETRY Vital Natural Serum, a rich oil blend designed to mimic your hair’s natural moisture. It targets dehydrated curls from root to tip, delivering a weightless, non-greasy feel while helping strands look healthier and more defined. The serum supports...

Shake up glossy, frizz free curls with COLOR WOW Curl Wow Shook Mix + Fix Bundling Spray Discover a two part, shake to activate curling solution that hydrates while delivering flexible definition. This bi phase system blends nourishing oils with breakthrough polymers to create...

Meet Coco-motion: A weightless conditioner for curls Dry, dehydrated curls can lack fluidity and motion. COLOR WOW Curl Wow Coco-motion Lubricating Conditioner uses Coconut Oil, Marula Oil, and Profaxil-18 Complex to deliver slip deep inside the strand, aiming to support curl shape without heaviness....

Money Masque reshapes deep conditioning with an inside-out approach that goes beyond surface moisture. Its texture is unlike traditional masks—neither heavy cream nor liquid—allowing rapid absorption for lasting hydration without weighing hair down. Expect hair that feels flexible, soft, and ready to style, with...

COLOR WOW Insta-WOW Advanced Dry Shampoo This breakthrough formula refreshes oily roots with a shampoo-grade cleanse, delivering hair that feels silky, soft, and noticeably lighter. Far from masking oil, Insta-WOW works to remove it, helping you extend the time between washes without sacrificing texture...

OverviewCOLOR WOW Dreaming Advanced Repair and Resurfacing Treatment is a featherweight hair mask designed to smooth frizz and refresh strands that look dry or puffed. Its lightweight blend of oils and naturally derived polymers melts into hair, leaving behind a nearly invisible veneer of...

Overview COLOR WOW Youth Juice Collagen Scalp Treatment is a collagen-focused scalp serum designed to support the scalp's own collagen network. By helping to create more favorable conditions for hair follicles, it aims to contribute to hair that looks stronger, thicker, and glossy. Individual...

Experience a luxe, weightless leave-in conditioner that instantly elevates your hair’s look and feel. COLOR WOW MONEY MIST is designed to work with all hair types, delivering a glossy, expensive-looking finish while supporting slip, softness, and manageability after every wash. Adaptive technology for every...

Overview COLOR WOW Extra Strength Dream Coat is a high-performance anti-frizz treatment designed for extremely dry, humidity-prone hair and textures that tend to go frizzy or curly. The formula feels like a lightweight veil that locks in moisture while forming a protective shield against...

Discover COLOR WOW Xtra Large Bombshell Volumizer, a lightweight, alcohol-free foam designed to boost volume on fine, thin, or flat hair without weighing it down. The formula adds weightless mass to each strand, helping hair look thicker while preserving a glossy, silky finish that...

COLOR WOW Raise the Root Thicken + Lift Spray is designed for fine, flat hair that craves lift and movement. The lightweight, color-safe formula helps create volume at the roots without weighing hair down, thanks to clear, flexible resins that form a gentle spring...

Curl Wow Hooked: A 100% Clean Shampoo for Curl Clarity COLOR WOW Curl Wow Hooked Shampoo blends Root-Locking Technology with a 100% clean, sulfate-free formula that rinses away buildup without leaving residues. This approach aims to leave curl surfaces receptive to hydrating stylers while...

Unlock slip before every wash The COLOR WOW Curl Wow Snag-Free Pre-Shampoo Detangler is designed to glide through curls, helping you detangle before you even reach the shampoo. By introducing slip early in the routine, it can set the stage for a smoother cleansing...

Meet a new kind of volumizing foam COLOR WOW Xtra Large Bombshell Volumizer is a weightless foam designed to add mass and thickness to each strand without disturbing the cuticle. The formula is free of alcohol, salt, and drying resins, offering a gentler path...

Discover COLOR WOW Extra Mystical Shine Spray Experience an ultra-light mist that adds luminous, luxurious shine without heaviness. Designed for anyone who wants healthier-looking hair, this spray uses a flower-powered approach with Mullein to convert invisible UV light into a visible glow, giving strands...

Travel-ready frizz control in a single kitCOLOR WOW Quick Frizz Fixes Travel Kit brings salon-grade styling to your routine, even when you’re on the go. This TSA-friendly set is designed to cleanse, hydrate, and tame puffiness without leaving heavy residues, so hair feels lighter...

Overview COLOR WOW Color Control Purple Toning + Styling Foam is a light-blue tinted, alcohol-free foam designed to instantly neutralize brassy and yellow tones on blonde and gray hair, while keeping brunette and black shades free from unwanted orange hints. It presents a cleaner,...

Travel-Ready, Humidity-Defying HairGet the silky, liquid-y, glossy texture you crave, even in steamy destinations. The Dream Smooth Travel Kit bundles three travel sizes to help you style with confidence on the go. Lightweight formulas aim to deliver a glassy finish while keeping frizz at...

Travel-ready, color-safe styling on the go Meet COLOR WOW Best Vacay Hair Ever Travel Kit. This grab-and-go collection brings salon-grade styling to your travels with TSA-friendly minis that fit in a clear bag. Each product is designed to clean, protect, and enhance your hair...