What is the Cooling Water Jelly Tint? Milk Makeup Cooling Water Jelly Tint is a first-of-its-kind jelly blush and lip stain designed to deliver a hydrating wash of color with lasting power. The Chill shade is a versatile red that flatters many skin tones,...

Odyssey Lip Gloss: Hydration, Shine, and a Clean Formula Meet Milk Makeup's Odyssey Lip Gloss in Journey (Clear), a non-sticky lip gloss that delivers juicy hydration and a luminous shine. This lightweight gloss glides over lips, creating a reflective finish that catches light without...

Your on-the-go hydration and sun protection kit This set bundles three travel-friendly minis from innisfree: Green Tea Seed Hyaluronic Serum, Green Tea Seed Hyaluronic Cream, and Daily UV Defense Sunscreen SPF 36. Designed for busy days and busy trips, the trio delivers a lightweight,...

Cloud Glow Foam Brightening Primer: A Lightweight, Skincare‑Infused Base Cloud Glow reimagines primer with a featherweight foaming texture that hydrates, brightens, and helps your makeup stay put for up to 12 hours. The clear, silicone-free formula delivers a radiant, hydrated glow without weighing down...

Milk Makeup Cooling Water Jelly Tint is a first-of-its-kind jelly blush and lip stain that blends hydration with color that lasts. The Coral shade, in a compact 0.17 oz format, is part of an award-winning line that supports smooth application and buildable payoff. The...

Overview: Quick, natural root refresh between color appointments COLOR WOW Root Cover Up Blonde offers a fast, precise way to refresh regrowth without dyes or peroxide. This mineral powder adheres to each strand in seconds and blends with your natural tone to create a...

All-Day Matte Setting With Skin-Forward Ingredients Milk Makeup Pore Eclipse Matte Translucent Setting Powder delivers a clean, breathable finish that helps control shine and lock makeup in place. The talc-free, silicone-free formula glides on without a chalky cast and suits a wide range of...

Unlock color-safe hydration for thick, coarse hair COLOR WOW Color Security Conditioner blends Avocado Oil with eight proprietary translucent conditioners to deliver moisture, shine, and manageability without compromising color. Its color-shielding SealiconTM complex helps maintain a high-gloss finish while minimizing color oxidation and brassiness,...

COLOR WOW Root Cover Up in Dark Brown offers natural-looking, mineral-based coverage for grey roots and regrowth in seconds. The powder blends pigments with reflective particles to deliver a dimensional finish that reads as hair-like rather than blocky color. This is a temporary touch-up...

Overview COLOR WOW Root Cover Up in Light Brown provides natural-looking, temporary coverage for grey roots. This mineral powder clings to hair quickly, delivering a seamless blend that complements darker or lighter strands without relying on dyes or peroxide. The formula incorporates reflective particles...

Fast, natural-looking root coverage COLOR WOW Root Cover Up Black delivers instant camouflage for regrowth without dyes or peroxide. The fine mineral powder adheres to hair, blending grey or dark roots with your natural shade. It dries to a weightless finish and is cruelty-free,...

One Minute Transformation: Instant Frizz Fix COLOR WOW One Minute Transformation is a dry cream you apply on dry hair. It absorbs quickly and leaves a non greasy, satin-like finish. Enriched with avocado oil and Omega-3 amino acids, it helps replenish moisture balance that...

Meet Color Wow Speed Dry, a smart blow-dry spray designed to streamline styling while helping hair look healthier and shinier. Its advanced, crystal-clear polymer works like a shrink wrap around each strand, gently squeezing out excess water as you blow-dry or air-dry. Unlike alcohol-heavy...

Transform styling into a light, glossy experience COLOR WOW Pop + Lock combines conditioning oils with the power of a high-gloss serum. This ultra‑lightweight blend is designed for use on wet or dry hair, delivering a silky feel that boosts manageability without weighing hair...

Weightless hydration for fine-to-normal hairCOLOR WOW Color Security Conditioner is crafted for lightweight moisture that suits hair that’s fine, thin, or fragile. Infused with argan oil rich in Vitamin E, essential fatty acids, and antioxidants, it helps hair feel softer, smoother, and more hydrated...

OverviewCOLOR WOW Color Security Shampoo offers a truly clean start with a 100% residue-free wash. It rinses away every trace of cleansing agents, leaving hair and scalp feeling light, fresh, and unburdened by buildup. This thoughtful formulation emphasizes purity of cleanse, so you always...

Weightless hydration for fine to normal hair COLOR WOW Color Security Conditioner offers a featherlight moisture that detangles and nourishes without weighing down delicate strands. Infused with argan oil, it leaves hair feeling soft, smooth, and subtly glossy, while staying gentle on color-treated tones....

100 Percent Clean, Residue-Free CleansingCOLOR WOW Color Security Shampoo redefines cleansing with a 100% rinse-clean formula. It rinses away all lingering residues so hair and scalp feel fresh, light, and truly clean after each wash. The sulfate-free blend relies on eight non-stripping cleansers that...

Instant, Natural Root Coverage On The Go COLOR WOW Root Cover Up in medium brown offers a fast, precise way to disguise growing roots without dyes or peroxide. The mineral powder clings to hair fibers and blends with your natural shade for a believable,...

Calm Down: a gentle exfoliant for sensitive skin Geek & Gorgeous Calm Down is a lightweight liquid engineered for delicate complexions. It blends a gentle 3.2% PHA with 0.8% BHA to refine texture, reduce rough patches, and help the skin appear more radiant over...