{"product_id":"virtue-volumizing-hair-primer-spray-lightweight-pre-styling-primer-by-virtue","title":"Virtue Volumizing Hair Primer Spray — Lightweight Pre-Styling Primer by VIRTUE","description":"\u003cp\u003eMeet Virtue Volumizing Hair Primer Spray, a weightless pre-styling mist designed to lift roots and create a flexible foundation for your look. This non-aerosol formula absorbs quickly, helping you establish volume without heaviness or stickiness.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it is and how it works\u003c\/h3\u003e\n\u003cp\u003ePowered by Alpha Keratin 60ku, the primer delivers a buildable base that benefits fine or flat hair while progressively strengthening over time. It primes before you style, helping you achieve sharper lines and better initial hold, without weighing hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight, non-sticky formula that primes hair for any style.\u003c\/li\u003e\n  \u003cli\u003eAbsorbs into hair to form a foundation without leaving residue.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eFragrance blends leafy greens, citrus, and soft florals with pear, spearmint, and lemon oils.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors and dyes; gluten-free; cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking lustrous with a natural, controlled shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless lift at the roots to support your preferred shape.\u003c\/li\u003e\n  \u003cli\u003ePre-styling boost that respects movement and avoids heaviness.\u003c\/li\u003e\n  \u003cli\u003eStyle memory that helps maintain a designed look through the day.\u003c\/li\u003e\n  \u003cli\u003eKeratin 60ku technology for gradual strengthening over time.\u003c\/li\u003e\n  \u003cli\u003eColor-safe and suitable for chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eClean, cruelty-free formulation that aligns with gentle care routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShake lightly before use and hold the bottle a few inches from dry or damp hair.\u003c\/li\u003e\n  \u003cli\u003eSpray evenly at the roots to create a base for lift, then distribute with your fingers or a comb.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual and finish with your preferred technique for long-lasting shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eScent and sensory notes\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends citrus floral notes with leafy greens and fruit accents, including white pear, bright spearmint, and lemon oils, offering a refreshing styling ritual without overpowering the senses.\u003c\/p\u003e\n\n\u003cp\u003eAllergen-aware and formulated to be free from sulfates, parabens, phthalates, synthetic colors and dyes, this product aims to be a clean foundation for your styling routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Virtue Volumizing Hair Primer Spray designed to do?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A weightless, non-aerosol mist that primes hair, adds root lift, and supports long-lasting style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this primer safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is safe for color- and chemically-treated hair and free from sulfates, parabens, phthalates, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":52664635687275,"sku":"B07PYHD423","price":84.46,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/virtue-volumizing-hair-primer-spray-bottle_jpg.jpg?v=1765395350","url":"https:\/\/canadianglow.ca\/products\/virtue-volumizing-hair-primer-spray-lightweight-pre-styling-primer-by-virtue","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}