{"product_id":"virtue-smooth-sulfate-free-shampoo-frizz-control-for-curly-hair","title":"VIRTUE Smooth Sulfate Free Shampoo - Frizz Control for Curly Hair","description":"\u003cp\u003eDiscover VIRTUE Smooth Shampoo, a sulfate-free formula designed to cleanse while refining textured hair. Built around Alpha Keratin 60ku, it aims to re-pave rough cuticles and reduce friction between strands, helping to tame frizz at its source. It’s safe for color-treated hair and for all hair types, from wavies to tightly curled styles.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cp\u003eThe combination of Alpha Keratin 60ku and a gentle, lathering base delivers a soft, smooth finish as you wash. This is more than a rinse: it’s a daily smoothing ritual that helps hair feel calmer and appear more reflective.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst-of-its-kind Alpha Keratin 60ku protein to support smoothing from within the hair shaft\u003c\/li\u003e\n\u003cli\u003eFrizz management at the source by reducing friction between strands\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors or dyes; gluten-free and cruelty-free\u003c\/li\u003e\n\u003cli\u003eColor-safe formula that supports vibrancy for color-treated and chemically treated hair\u003c\/li\u003e\n\u003cli\u003eHelps seal moisture for a healthier feel as it dries\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFragrance and feel\u003c\/h3\u003e\n\u003cp\u003eExperience a restorative blend of herbs, fruits, and citrus, featuring soothing lavender and fresh mint essential oils. The shampoo produces a luxurious lather and a soft, smooth finish that enhances everyday washes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHerbal-citrus fragrance for an uplifting wash experience\u003c\/li\u003e\n\u003cli\u003eLuxurious lather with a silky after-feel\u003c\/li\u003e\n\u003cli\u003eFragrance crafted to feel fresh without overpowering styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned for all hair types, especially frizz-prone, wavy, or curly textures. It pairs well with Virtue Smooth Conditioner for a complete daily smoothing routine, in-shower.\u003c\/p\u003e\n\n\u003ch3\u003eUsage and results\u003c\/h3\u003e\n\u003cp\u003eUse as your daily cleansing step, then follow with conditioner to seal in moisture. Observe how hair glides more smoothly, with reduced frizz and a gentle shine as it dries. Results vary by texture and routine.\u003c\/p\u003e\n\n\u003cp\u003eFor best results, pair with Virtue Smooth Conditioner to lock in moisture and keep strands flowing through styling. Some users notice easier detangling and more controlled volume in humid conditions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and free of parabens, phthalates, and synthetic dyes, designed for gentle cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and suitable for all hair types, including curly textures.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":52661700624747,"sku":"B07NLHSL15","price":78.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/virtue-smooth-shampoo-bottle-front_jpg.jpg?v=1765278259","url":"https:\/\/canadianglow.ca\/products\/virtue-smooth-sulfate-free-shampoo-frizz-control-for-curly-hair","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}