{"product_id":"virtue-recovery-shampoo-sulfate-free-alpha-keratin-60ku-baobab-seed-oil-for-damaged-color-treated-hair","title":"VIRTUE Recovery Shampoo – Sulfate-Free, Alpha Keratin 60ku \u0026 Baobab Seed Oil for Damaged Color-Treated Hair","description":"\u003cp\u003eVIRTUE Recovery Shampoo is designed to support damaged hair with a sulfate-free formula that cleanses gently while addressing surface cracks in the cuticle. When paired with the Recovery Conditioner, it aims to deliver a fuller, healthier-feeling result over time.\u003c\/p\u003e\u003cp\u003eAt the heart of the formula is Alpha Keratin 60ku — a first-of-its-kind protein that deposits into the hair to help fill cracks and reinforce strands that have endured heat, chemical processing, or color treatments. The shampoo delivers a luxurious, creamy lather and finishes with a clean, hydrating feel that won't weigh hair down.\u003c\/p\u003e\u003cp\u003eThe fragrance blends creamy coconut and tropical yuzu with warm wood notes, creating a soothing, spa-like ritual that many users find uplifting during routine washes. The formula is safe for all hair types and especially beneficial for color-treated or chemically treated hair, helping to minimize the impact of daily styling while preserving vibrancy.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently dissolves daily buildup while cleansing and preparing hair to receive conditioning.\u003c\/li\u003e\n\u003cli\u003eDeposits keratin to help reduce visible cracks in the cuticle and improve manageability.\u003c\/li\u003e\n\u003cli\u003eHydrates with Baobab Seed Oil for a lightweight, soft feel without heaviness.\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, phthalate-free, gluten-free, and cruelty-free for a more mindful routine.\u003c\/li\u003e\n\u003cli\u003eColor-safe formulation designed to work well with color-treated or chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat to expect in your routine\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight finish that leaves hair feeling clean and soft.\u003c\/li\u003e\n\u003cli\u003ePairs with the Recovery Conditioner for enhanced, cohesive care.\u003c\/li\u003e\n\u003cli\u003eSuitable for daily washes without weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHow you experience the product may vary with hair type and regimen, but many users report a sense of renewed softness, smoother texture, and easier detangling. For a complete regimen, consider pairing this shampoo with the Recovery Conditioner as part of a protective care routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes VIRTUE Recovery Shampoo unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Powered by Alpha Keratin 60ku and Baobab Seed Oil, it helps fill cuticle cracks and hydrate without sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and color-safe, with no parabens, phthalates, or synthetic colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":52661755380075,"sku":"B07PVCJ9JG","price":43.56,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/virtue-recovery-shampoo-bottle-closeup.jpg?v=1765280233","url":"https:\/\/canadianglow.ca\/products\/virtue-recovery-shampoo-sulfate-free-alpha-keratin-60ku-baobab-seed-oil-for-damaged-color-treated-hair","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}