{"product_id":"virtue-curl-sulfate-free-shampoo-with-jojoba-oil-hydrates-frizz-control","title":"VIRTUE Curl Sulfate Free Shampoo with Jojoba Oil | Hydrates \u0026 Frizz Control","description":"\u003ch2\u003eA hydrating cleanse for textured curls\u003c\/h2\u003e\n\u003cp\u003eVIRTUE Curl Sulfate Free Shampoo with Jojoba Oil delivers a luxuriously creamy lather that cleanses without stripping. Designed for a wide range of curl textures—from soft waves to defined coils—it helps preserve your hair’s natural shape while removing excess oils and buildup. The result is hair that feels nourished, refreshed, and ready for the next styling step.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrates while cleansing to support curl pattern and movement\u003c\/li\u003e\n  \u003cli\u003eGently removes oils and buildup for a clean base that’s ready to style\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eSilicone-free, sulfate-free, paraben-free, gluten-free and free from phthalates, synthetic colors, and dyes\u003c\/li\u003e\n  \u003cli\u003eVegan formulation for plant-based care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHumidity protection and frizz-ready styling\u003c\/h3\u003e\n\u003cp\u003eIn humid environments, this shampoo helps prepare curls for manageable, frizz-free styles by maintaining moisture and curl definition. It’s not a guarantee of perfect results, but many users notice curls feel more buoyant and easier to shape after washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use and where it fits\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into a creamy lather, rinse thoroughly, and follow with your preferred conditioner or styling product. Ideal as part of a color-safe routine that supports ongoing curl health without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eWho benefits\u003c\/h3\u003e\n\u003cp\u003eWhether your curls are gentle waves or tightly textured coils, this formula aims to support hydration while preserving natural pattern and movement. Color-treated hair users may appreciate the color-safe characteristics and vegan ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eThe VIRTUE experience\u003c\/h3\u003e\n\u003cp\u003eThe experience centers on a rich, silky lather that rinses clean, leaving hair feeling nourished rather than dry. A thoughtful blend of cleansing power and gentle care helps prep curls for styling days that feel lighter and more manageable.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Curl Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free, color-safe, silicone-free, and paraben-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all curl types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for a broad range from soft waves to textured curls, with hydration-friendly styling in mind.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":52666464731499,"sku":"B09GSCNVBZ","price":90.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/virtue-curl-shampoo-creamy-lather.jpg?v=1765438737","url":"https:\/\/canadianglow.ca\/products\/virtue-curl-sulfate-free-shampoo-with-jojoba-oil-hydrates-frizz-control","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}