{"product_id":"trendstarter-forming-paste-4oz-medium-hold-medium-shine-lightweight-water-based-hair-cream","title":"TRENDSTARTER Forming Paste (4oz) – Medium Hold, Medium Shine, Lightweight Water-Based Hair Cream","description":"\u003ch2\u003eDiscover TRENDSTARTER Forming Paste\u003c\/h2\u003e\n\u003cp\u003eMeet a versatile hair paste that blends shine, control, and conditioning in a lightweight, easy to wash formula. TRENDSTARTER Forming Paste is designed to deliver a balanced finish without heaviness, helping you shape texture from casual to refined looks throughout the day.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShine with a natural glow that enhances texture without looking greasy\u003c\/li\u003e\n  \u003cli\u003eMedium hold that sustains flexible volume and easy reworkability\u003c\/li\u003e\n  \u003cli\u003eLightweight, water based feel that never weighs hair down\u003c\/li\u003e\n  \u003cli\u003eFlake free performance with conditioning from premium ingredients\u003c\/li\u003e\n  \u003cli\u003eMade in the USA using high quality components for consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to get the best results\u003c\/h3\u003e\n\u003cp\u003eFor damp hair, rub a small amount between the palms and distribute evenly from roots to ends. Shape with fingers or a comb, enhancing texture and separation. Reapply as needed for added definition or lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp or dry hair depending on the level of hold you want\u003c\/li\u003e\n  \u003cli\u003eLayer with a light touch for volume or with more product for stronger definition\u003c\/li\u003e\n  \u003cli\u003eFinish with a light comb through to refine the silhouette\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal life scenarios\u003c\/h3\u003e\n\u003cp\u003eWhether heading to the office, the gym, or a weekend event, this paste aims to keep your style intact without flaking or stiffness. The medium shine adds vitality to casual cuts and bolder textures alike.\u003c\/p\u003e\n\u003ch3\u003ePremium ingredients and healthful styling\u003c\/h3\u003e\n\u003cp\u003ePremium ingredients are chosen to help hair look healthy while you style. Silk proteins provide conditioning and moisture without heaviness, supporting a comfortable, manageable finish across hair types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilk proteins for conditioning and moisture\u003c\/li\u003e\n  \u003cli\u003eEasy wash out with a non greasy residue\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use with consistent performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMade in the USA\u003c\/h3\u003e\n\u003cp\u003eAll TRENDSTARTER products are proudly manufactured in the United States, reflecting a commitment to quality and reliability that hairstylists and everyday users can trust.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes TRENDSTARTER Forming Paste different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: TRENDSTARTER Forming Paste offers medium hold, medium shine, and a lightweight water-based formula that styles with flexibility for daily versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste suitable for all hair types and daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it suits all hair types and cleans out easily, with minimal residue and comfortable wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRENDSTARTER","offers":[{"title":"Default Title","offer_id":52661865808235,"sku":"B0B64FQPG8","price":51.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/trendstarter-forming-paste-jar-closeup.jpg?v=1765284346","url":"https:\/\/canadianglow.ca\/products\/trendstarter-forming-paste-4oz-medium-hold-medium-shine-lightweight-water-based-hair-cream","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}