{"product_id":"schwarzkopf-professional-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60-g","title":"Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77 – Medium Blonde Copper Extra (60 g)","description":"\u003ch2\u003eSchwarzkopf Professional Igora Royal 7-77 at a glance\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Professional Igora Royal Hair Color combines the power of Color Creme with a Color and Care Developer for dependable, salon-grade results. The shade 7-77 blends copper warmth into a balanced medium blonde, delivering a luminous result that can stay vibrant across sessions.\u003c\/p\u003e\n\u003cp\u003eThis is a permanent color system designed for professional use, offering flexible coverage options and reliable tone. When used with the appropriate developer, it can achieve thorough gray hair coverage and a consistent color depth across porous strands. The combination of Color Creme and developer supports controlled lift and depth from your starting point.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100 percent white hair coverage possible with the right developer and mixing ratio\u003c\/li\u003e\n  \u003cli\u003eUltimate color retention for a durable, lasting finish\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization even on porous hair for a uniform tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIgora Royal 7-77 offers flexibility for diverse looks. For full coverage, use the recommended developers with a 1:1 mix and allow 30 to 45 minutes for development. For previously tinted hair, a dual application method helps maintain depth and evenness. Optional heat can shorten developing time by about a third, providing practical options in busy styling environments.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMix ratio: 1 to 1 with Color and Care Developer\u003c\/li\u003e\n  \u003cli\u003eDeveloper options to adjust lift and coverage: 3, 6, 9 or 12 percent\u003c\/li\u003e\n  \u003cli\u003eApply on dry hair and let develop for 30–45 minutes\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and neutralize with BC Color Save products to preserve tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe 60 g tube is designed for precise application in professional salons or studios. The resulting shade can emphasize copper undertones while maintaining a natural blonde balance, offering a dependable option for colorists seeking rich depth and lasting vibrancy. This system also pairs well with other Igora Royal shades for tailored color stories.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What results can I expect from Igora Royal 7-77?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A copper-tinted medium blonde with depth and vibrant tone, depending on starting color and developer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I mix and develop this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mix 1:1 with Color and Care Developer; apply to dry hair and develop 30–45 minutes, heat optional.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":52661958050155,"sku":"B00D7FAPQO","price":44.78,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/schwarzkopf-igora-royal-7-77-color-creme-tube.jpg?v=1765288489","url":"https:\/\/canadianglow.ca\/products\/schwarzkopf-professional-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60-g","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}