{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo-brass-banishing-toner-for-blonde-gray-hair-10-14-oz","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo – Brass-Banishing Toner for Blonde \u0026 Gray Hair | 10.14 oz","description":"\u003ch2\u003ePaul Mitchell Platinum Plus Deep Violet Shampoo: Weekly Toner for Blonde, Highlighted, Gray or Silver Hair\u003c\/h2\u003e\n\u003cp\u003eMeet a powerful weekly deep purple shampoo designed for medium to dark blondes and highlighted tones. The Platinum Plus formula delivers 5x more toning power than Platinum Blonde Violet Shampoo, helping to neutralize yellow and brassy hues while brightening lighter strands. With every wash, the violet shade works to refine tone and leave hair appearing more vibrant and manageable.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful weekly toning helps neutralize yellow and brass for cooler, more polished tones\u003c\/li\u003e\n\u003cli\u003eDeep violet formula targets brassy tones while brightening highlights\u003c\/li\u003e\n\u003cli\u003eImproves manageability and adds noticeable shine to hair\u003c\/li\u003e\n\u003cli\u003eDesigned for blonde, highlighted, gray or silver hair seeking refined color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair after shampooing, focusing on mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eMassage into a rich lather, then leave 1-3 minutes to develop tone\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with conditioner; use weekly as part of your routine\u003c\/li\u003e\n\u003cli\u003eAdjust leave-time based on desired tone and hair type\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSensory notes and daily-use vibe\u003c\/h3\u003e\n\u003cp\u003eThe wavelength-rich purple hue softens into your routine with a refreshing cucumber melon scent and subtle floral notes that can feel uplifting during every wash. Expect softer-feeling hair with improved manageability and natural-looking shine as you progress.\u003c\/p\u003e\n\u003ch3\u003eEco-conscious packaging you might appreciate\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBottles and jars contain 50% post-consumer recycled (PCR) material; tubes are 25% PCR\u003c\/li\u003e\n\u003cli\u003eLow-profile caps and recyclable labels designed for easier disposal\u003c\/li\u003e\n\u003cli\u003ePackaging size is retail-focused with notes on local requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: Results vary by hair type and current color, and this product is intended as a color-toning treatment rather than a guaranteed result. For best outcomes, consider pairing with a color-safe conditioner and following the product’s weekly usage guidance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, highlighted, gray or silver hair, including medium to dark tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly as a toning treatment; adjust based on desired tone and hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":52663943758187,"sku":"B0C3KDD2ZN","price":65.35,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/paul-mitchell-platinum-plus-deep-violet-shampoo-bottle-front.jpg?v=1765356223","url":"https:\/\/canadianglow.ca\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo-brass-banishing-toner-for-blonde-gray-hair-10-14-oz","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}