{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-banish-brass-brighten-light-to-medium-blonde","title":"Paul Mitchell Platinum Blonde Violet Shampoo | Banish Brass \u0026 Brighten Light-to-Medium Blonde","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePaul Mitchell Platinum Blonde Violet Shampoo is formulated for light to medium blondes and cool-toned shades like silver, gray, or white. The violet tint neutralizes brassy undertones, helping you achieve a brighter base while keeping hair hydrated. The conditioning ingredients soften strands and reduce tangling, making daily washing feel like a refreshing ritual rather than a chore.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThe formula suits anyone working with cool blondes who want to maintain brightness without sacrificing moisture. It is suitable for regular use in a color-maintenance routine and pairs well with conditioner and color-safe styling products for enhanced results.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAdds moisture and softens strands for a more supple feel\u003c\/li\u003e\n\u003cli\u003eColor-enhancing formula is gentle enough for daily use\u003c\/li\u003e\n\u003cli\u003eEliminates unwanted brassy tones to reveal light, bright hues\u003c\/li\u003e\n\u003cli\u003eLeaves hair smelling fresh with a cucumber melon fragrance\u003c\/li\u003e\n\u003cli\u003eSupports sustainability with PCR-based packaging materials\u003c\/li\u003e\n\u003cli\u003eSupports salon-quality home care from a trusted Paul Mitchell brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you’ll notice\u003c\/h3\u003e\n\u003cp\u003eWith continued use, hair may feel softer and look cooler, while brass hints are neutralized. The violet tone helps brighten the base shade on pale blondes and silver tones. The cucumber melon scent adds a refreshing touch, and the packaging reflects an environmental focus.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair and apply a small amount of shampoo\u003c\/li\u003e\n\u003cli\u003eMassage into a rich lather from roots to ends\u003c\/li\u003e\n\u003cli\u003eFor best toning, leave the lather on for 1-3 minutes, then rinse\u003c\/li\u003e\n\u003cli\u003eRepeat if needed and follow with a conditioner to lock in moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eScent and sensory notes\u003c\/h3\u003e\n\u003cp\u003eThe refreshing cucumber melon fragrance delivers a clean wash experience with subtle floral accents that won’t overpower your routine.\u003c\/p\u003e\n\u003ch3\u003eSustainability and packaging\u003c\/h3\u003e\n\u003cp\u003eThe package uses post-consumer recycled materials, with bottles and jars at 50 PCR and tubes at 25 PCR, supporting recyclability and waste reduction. This aligns with Paul Mitchell’s ongoing environmental commitments.\u003c\/p\u003e\n\u003ch3\u003eBrand promise\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell offers salon-quality care from John Paul Mitchell Systems. Your purchase supports JPMS salons, reinforcing a cycle of professional-grade performance and community support.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this violet shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the color-enhancing formula is gentle enough for daily use and helps neutralize brass while conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo brighten blonde or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps neutralize brass and brighten light to medium blonde, silver, gray, or white hair depending on frequency and current tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":52661704393067,"sku":"B001NFMM8E","price":56.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/paul-mitchell-platinum-blonde-violet-shampoo-bottle-front.jpg?v=1765278495","url":"https:\/\/canadianglow.ca\/products\/paul-mitchell-platinum-blonde-violet-shampoo-banish-brass-brighten-light-to-medium-blonde","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}