{"product_id":"p-r-pulp-riot-lilac-semi-permanent-hair-color-4oz-vibrant-direct-dye","title":"P.R. Pulp Riot Lilac – Semi-Permanent Hair Color 4oz | Vibrant Direct-Dye","description":"\u003ch2\u003eVibrant Lilac that Wears Gracefully\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Lilac is a semi-permanent direct-dye color packaged in a 4 oz tube. It deposits vivid lilac pigment onto dry hair without a separate developer, delivering a bold lavender that gradually fades with washing. The formula centers on vegan ingredients chosen for their reparative properties, helping hair feel healthier with each application while maintaining color integrity.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes P R Lilac stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct dye color that can be blended with other Pulp Riot shades to craft a custom hue\u003c\/li\u003e\n  \u003cli\u003eFade timelines vary by shade: deeper tones may linger through about 42 washes, lighter pastels around 25 washes, neons 25–30 washes\u003c\/li\u003e\n  \u003cli\u003eFor the brightest and truest color, apply to pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan and free from ammonia, parabens, gluten, PPD and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to apply for best results\u003c\/h3\u003e\n\u003cp\u003eApply directly from the tube to dry hair, saturating in small sections to ensure even coverage. Leave the color on for 25 to 40 minutes without heat, or longer if you want a deeper tone. Rinse thoroughly with cool water and do not shampoo immediately after color. To maximize longevity, shampoo only as necessary and use a color-safe shampoo and conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eCare tips that may help color last\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWash hair sparingly and rely on color-safe products to preserve vibrancy\u003c\/li\u003e\n  \u003cli\u003eAvoid saturating hair in chlorine and minimize direct sun exposure when possible\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eReal-world use: Many color enthusiasts mix Lilac with other shades to fine-tune a look from soft lavender to bold violet. The vegan formula aims to be gentler on hair while delivering vivid pigment that can be refreshed with future applications.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to expect over time\u003c\/h3\u003e\n\u003cp\u003eDirect dyes typically shift from intense color to a softer tone as washes accumulate. This gradual change is normal, and you can revive the glow with another application on dry hair when you’re ready for a refresh.\u003c\/p\u003e\n\n\u003ch3\u003eBrand context\u003c\/h3\u003e\n\u003cp\u003eP R and Pulp Riot emphasize color intensity alongside hair health, offering salon-grade pigments that invite experimentation while keeping a focus on humane, vegan ingredients and hair integrity.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Pulp Riot Lilac and how does it work?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A semi-permanent direct-dye color that deposits pigment on dry hair and fades over multiple washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can I extend color longevity with Pulp Riot Lilac?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wash sparingly, use color-safe products, avoid chlorine and sun exposure, and saturate hair during application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":52667289534827,"sku":"B0859H9WHS","price":50.06,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/p-r-pulp-riot-lilac-bottle.jpg?v=1765471878","url":"https:\/\/canadianglow.ca\/products\/p-r-pulp-riot-lilac-semi-permanent-hair-color-4oz-vibrant-direct-dye","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}