{"product_id":"mary-kay®-ultimate-mascara™-black-0-28-oz-smart-wiper-technology-and-up-to-5x-volume","title":"Mary Kay® Ultimate Mascara™ Black 0.28 oz — Smart Wiper Technology and Up to 5x Volume","description":"\u003ch2\u003eMary Kay Ultimate Mascara Black 0.28 oz — Smart Wiper Technology and Up to 5x Volume\u003c\/h2\u003e\n\u003cp\u003eTurn up the drama on your lashes with a lightweight formula designed to separate, lift, and define. This mascara centers on the eye area to help lashes look fuller, more awake, and clearly defined from morning through night. The result is a versatile option that can blend seamlessly with your everyday routine or elevate your look for special occasions.\u003c\/p\u003e\n\n\u003ch3\u003eSmart Wiper technology\u003c\/h3\u003e\n\u003cp\u003eSmart Wiper works with the mascara brush to manage excess product, helping reduce clumps and deliver more even coverage from base to tip. The result can feel smoother to apply and leaves lashes looking balanced rather than weighed down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eControls excess formula on the brush to minimize clumping\u003c\/li\u003e\n  \u003cli\u003eDelivers even lash coverage from base to tip\u003c\/li\u003e\n  \u003cli\u003eSupports the look of up to five times volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eVolume and definition in real life\u003c\/h3\u003e\n\u003cp\u003eImagine starting your day with a modest, natural look that can be built into a bolder statement for evening events. The mascara aims to add visible body to each lash without heaviness, helping eyes appear more open and expressive across settings—work, calls, or social moments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePotential for enhanced lash presence for day or night\u003c\/li\u003e\n  \u003cli\u003eLifted appearance with definition from root to tip\u003c\/li\u003e\n  \u003cli\u003eLightweight feel suitable for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eBegin at the lash roots and sweep upward in a gentle zigzag. Layer sparingly, allowing a brief dry moment between coats for a refined finish. Pair with a neutral shadow for added dimension or use alone for a crisp lash line.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are preparing for a routine workday, a quick video call, or a social event, Mary Kay Ultimate Mascara offers a flexible option that enhances your existing makeup. It presents drama through volume and definition as possibilities rather than guarantees, inviting you to explore how it fits your personal style and daily needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Smart Wiper technology in Mary Kay Ultimate Mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Smart Wiper helps regulate product on the brush to reduce clumping and provide smoother, more even lash coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much volume can this mascara deliver?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to offer up to five times visible volume, depending on technique and lash condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Mary Kay","offers":[{"title":"Default Title","offer_id":52661939994987,"sku":"B003DGKFV2","price":61.43,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/mary-kay-ultimate-mascara-wand-closeup.jpg?v=1765287261","url":"https:\/\/canadianglow.ca\/products\/mary-kay%c2%ae-ultimate-mascara%e2%84%a2-black-0-28-oz-smart-wiper-technology-and-up-to-5x-volume","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}