{"product_id":"loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-medium-golden-brown-5g","title":"L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color - Medium Golden Brown 5G","description":"\u003ch2\u003eElevate your color with L'Oréal Paris Superior Preference\u003c\/h2\u003e\n\u003cp\u003eSince 1973, Superior Preference has set the bar for permanent hair color that aims to stay vibrant. The Fade-Defying Color and Shine System pairs a translucent gel formula with the Care Supreme Conditioning treatment to deliver depth, dimension, and luminous shine that can endure for weeks. With a broad palette of over 50 luminous shades, it’s easier to discover your signature hue and express your personal style—whether you’re softening sunlit highlights or embracing a bold new tone.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFade-defying color and shine system for long-lasting radiance, designed for gray coverage and overall depth.\u003c\/li\u003e\n  \u003cli\u003eNo-drip gel texture that adheres with precision, helping you coat each strand for even color uptake.\u003c\/li\u003e\n  \u003cli\u003eComplete color kit includes Color Gel, Developer Crème, Shine Protect Conditioner, gloves, and an instruction leaflet.\u003c\/li\u003e\n  \u003cli\u003eUV Filter and Vitamin E-infused Shine Protect Conditioner help maintain vibrancy and provide a silky feel from first-day color.\u003c\/li\u003e\n  \u003cli\u003eAvailable in 50+ shades, so you can explore subtle to statement hues that suit your style and skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat to expect during use\u003c\/h3\u003e\n\u003cp\u003eThe innovative no-drip formula supports a controlled application, reducing mess and helping you achieve a consistent result. The conditioning gel texture coats the hair fiber, potentially delivering a more even distribution of color with a glossy finish. The included conditioner helps seal in color while imparting slip and manageability, leaving hair feeling soft and resilient after processing.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning routine: quick, precise application that cuts down on touch-ups while delivering vibrant shade.\u003c\/li\u003e\n  \u003cli\u003eWeekend refresh: choose a medium golden brown to add depth and warmth to your natural tone.\u003c\/li\u003e\n  \u003cli\u003eGray coverage with conditioning care, helping hair feel silky and reinforced after dyeing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: Results may vary by hair type, previous color, and maintenance. This color system emphasizes radiance and conditioning, offering a durable look without promising uniform outcomes for every individual.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does L'Oreal Paris Superior Preference color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 9 weeks of radiance with fade-defying system; results vary by hair type and maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this kit cover gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, designed for gray hair coverage and suitable for all hair types with conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":52657363124587,"sku":"B00006JN4S","price":44.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/loreal-paris-superior-preference-bottle-pour.jpg?v=1765179397","url":"https:\/\/canadianglow.ca\/products\/loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-medium-golden-brown-5g","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}