{"product_id":"loreal-paris-feria-dusty-mauve-721-multi-faceted-shimmer-permanent-hair-color-kit","title":"L'Oreal Paris Feria Dusty Mauve 721 – Multi-Faceted Shimmer Permanent Hair Color Kit","description":"\u003cdiv\u003e\n  \u003ch2\u003eElevate Your Look with L'Oreal Paris Feria Dusty Mauve\u003c\/h2\u003e\n  \u003cp\u003eFeria turns color into an experience. The Dusty Mauve shade (721) is designed to shimmer with a prismatic, fashion-forward finish. This permanent color system is crafted to catch the light from every angle, delivering depth, movement, and a modern edge without requiring a salon visit.\u003c\/p\u003e\n  \u003ch3\u003eWhat makes Feria shimmer\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMulti-Faceted Permanent Hair Color with 3X highlights for intensified, brilliant results that catch the eye.\u003c\/li\u003e\n    \u003cli\u003e50+ bold shades, including edgy tones, with a vegan formula inspired by contemporary fashion trends.\u003c\/li\u003e\n    \u003cli\u003ePower Shimmer Conditioner seals and smooths the finished look to help maintain vibrancy.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhy shoppers choose Feria\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eBonding Care Complex Conditioner supports hair bonds and can help hair feel stronger after color, with visible smoothness and color integrity.\u003c\/li\u003e\n    \u003cli\u003ePermanent color plus convenient at-home use; covers gray hair and supports options like highlights or ombre looks.\u003c\/li\u003e\n    \u003cli\u003eBacked by L'Oréal’s innovation blend of technology and pigment for durable color and a shiny, finished appearance.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eDusty Mauve offers a sophisticated, modern tone that shifts with light, adding depth to natural tones or refreshing dull hair. It’s a versatile choice for those exploring a fashion-forward palette without stepping into a salon.\u003c\/p\u003e\n  \u003ch3\u003eCare and maintenance after color\u003c\/h3\u003e\n  \u003cp\u003eUse the Power Shimmer Conditioner after coloring to seal the shade and smooth the cuticle for a glossy, even finish. For best results, follow color-safe routines and limit heat styling immediately after application to preserve vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes L'Oreal Paris Feria Dusty Mauve unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Feria offers multi-faceted shimmering color with 3X highlights and includes a conditioner to ease post-color care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this a permanent color kit and does it cover gray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Feria is a permanent dye kit designed for color vibrancy and gray coverage, with at-home convenience.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":52752790192491,"sku":"B0751ML12H","price":47.42,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/loreal-paris-feria-dusty-mauve-bottle-closeup.jpg?v=1768248192","url":"https:\/\/canadianglow.ca\/products\/loreal-paris-feria-dusty-mauve-721-multi-faceted-shimmer-permanent-hair-color-kit","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}