{"product_id":"l-oreal-paris-elvive-color-vibrancy-purple-shampoo-neutralizes-brassiness-for-color-treated-hair-6-7-fl-oz","title":"L’Oréal Paris Elvive Color Vibrancy Purple Shampoo – Neutralizes Brassiness for Color-Treated Hair (6.7 Fl Oz)","description":"\u003ch2\u003eBrighten cool tones between colorings with Elvive Color Vibrancy Purple Shampoo\u003c\/h2\u003e\n\u003cp\u003eBrassiness can creep back into color-treated hair after sun exposure, repeated color refreshes, or time between salon visits. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo tackles warm tones with a rich, pigment-infused formula designed to help color-treated strands look cooler and more vibrant in between color appointments. The purple pigment work is visible in a single wash, helping to refresh brunettes, blondes, and greys alike without sacrificing the hair’s vitality.\u003c\/p\u003e\n\u003cp\u003eWhat makes this purple shampoo stand out is its balance of tone correction and care. Beyond neutralizing brass, it aims to nourish the hair so that color correction doesn’t come at the expense of smoothness or shine. If you notice yellowish or orange hints after styling or exposure, this product offers a quick, perceptible adjustment that complements your color-maintenance routine.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brassiness by offsetting yellow and orange tones for cooler-looking color between colorings.\u003c\/li\u003e\n  \u003cli\u003eEnriched with purple pigments to help instantly balance brassy hues and nourish hair in a single wash.\u003c\/li\u003e\n  \u003cli\u003eSupports color vibrancy on highlighted brunette, blonde, and grey hair, helping tones stay true longer.\u003c\/li\u003e\n  \u003cli\u003eUse weekly on brassy days for best results; leave on for 1 to 3 minutes, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003ePair with the Elvive Color Vibrancy conditioner for a complete color-care routine that preserves vibrancy between sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOn brassy days, massage into wet hair, leave 1–3 minutes, and rinse to see tone-correction effects.\u003c\/li\u003e\n  \u003cli\u003eOn all other wash days, continue using the Color Vibrancy protecting shampoo and conditioner to help seal in color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eFor best overall results, follow with the Elvive Color Vibrancy conditioner and style as usual.\u003c\/li\u003e\n  \u003cli\u003eAs part of a regular routine, continued use may help maintain vibrancy for longer between colorings (results vary by washing frequency and hair condition).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: This description focuses on color-care considerations and user-focused outcomes. Individual results depend on washing habits, existing color, and hair type. This product is designed to support color appearance and conditioning, not to guarantee specific outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the benefit of using L'Oréal Paris Elvive Color Vibrancy Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It neutralizes brassiness by using purple pigments, helping color-treated hair look cooler between colorings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for brassy tones (1–3 minutes); on other wash days, pair with the matching conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":52667429781867,"sku":"B07X4GYKDF","price":42.41,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/loreal-paris-elvive-color-vibrancy-purple-shampoo-bottle.jpg?v=1765478246","url":"https:\/\/canadianglow.ca\/products\/l-oreal-paris-elvive-color-vibrancy-purple-shampoo-neutralizes-brassiness-for-color-treated-hair-6-7-fl-oz","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}