{"product_id":"kevin-murphy-free-hold-hair-styling-paste-medium-hold-paraben-free","title":"KEVIN.MURPHY FREE.HOLD Hair Styling Paste | Medium Hold, Paraben Free","description":"\u003ch2\u003eMeet KEVIN.MURPHY FREE.HOLD\u003c\/h2\u003e\n\u003cp\u003eFREE.HOLD is a versatile styling paste designed for all hair types. It delivers a flexible medium hold with a natural shine, even in hot conditions. The formula blends carnauba wax for thickness, lanolin wax to lubricate hair and scalp, and yerba mate for a vibrant, glossy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits at a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold that adapts to your style without stiffness\u003c\/li\u003e\n  \u003cli\u003eNatural-looking shine with controlled texture\u003c\/li\u003e\n  \u003cli\u003eHair thickening cues from waxes plus glide for smooth styling\u003c\/li\u003e\n  \u003cli\u003eParaben-free and sulfate-free, with cruelty-free testing\u003c\/li\u003e\n  \u003cli\u003eEarth-friendly brand ethos aimed at recreating runway looks at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWho is it for? For anyone seeking a flexible hold that can help shape bedhead, define waves, or tame flyaways in hot weather without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eHow the formula feels and works in real life\u003c\/h3\u003e\n\u003cp\u003eIn practice, a small amount warmed between your palms becomes a creamy paste that spreads evenly through the lengths. It provides lightweight grip while preserving movement, so your look can evolve from casual to refined without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTexture and finish: The blend of carnauba wax and lanolin adds thickness with a glossy, natural finish.\u003c\/li\u003e\n  \u003cli\u003eCare and feel: Yerba mate contributes a vibrant sheen and a comfortable touch on hair without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApplication tips\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with a pea-sized dab, rub between hands, and apply from roots to ends for even coverage.\u003c\/li\u003e\n  \u003cli\u003eAdjust the amount to increase or reduce hold and shine as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose KEVIN.MURPHY\u003c\/h3\u003e\n\u003cp\u003eKEVIN.MURPHY provides tools to recreate high-fashion runway looks in the salon or at home, while staying mindful of the environment. FREE.HOLD aligns with a paraben-free, cruelty-free, and sulfate-free approach to hair care.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eFrom a quick morning fix to a controlled, textured finish for long days, FREE.HOLD supports daily styling that can flex from casual to polished—especially in warm, humid conditions where movement and shine matter.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is KEVIN.MURPHY FREE.HOLD suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. FREE.HOLD is designed for all hair types, delivering flexible medium hold and a natural shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes FREE.HOLD paraben-free and sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula avoids parabens and sulfates, focusing on waxes and yerba mate for texture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":52659558383979,"sku":"B079LC5BC3","price":44.54,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/kevin-murphy-free-hold-jar-closeup.jpg?v=1765234784","url":"https:\/\/canadianglow.ca\/products\/kevin-murphy-free-hold-hair-styling-paste-medium-hold-paraben-free","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}