{"product_id":"kerastase-genesis-thermique-blow-dry-primer-heat-protectant-for-fragile-hair","title":"Kerastase Genesis Thermique Blow Dry Primer – Heat Protectant for Fragile Hair","description":"\u003ch2\u003eGenesis Thermique Blow Dry Primer: Heat Protection That Supports Breakage‑Prone Hair\u003c\/h2\u003e\n\u003cp\u003eMeet Kerastase Genesis Thermique Blow Dry Primer, a leave‑in treatment designed to shield hair during heat styling while aiding detangling and moisture. This fortifying layer aims to keep strands supple, glossy, and easier to style, especially for hair that breaks easily when brushed or heated. With daily use, you may notice a smoother foundation for your blowouts and a calmer, frizz‑resistant profile as you move through your routine.\u003c\/p\u003e\n\u003cp\u003ePowered by ginger root and edelweiss native cells, the formula targets humidity and high‑condition environments to deliver up to 24 hours of frizz protection. The product is sulfate‑free and designed to work alongside Genesis Bain Hydra‑Fortifiant Shampoo and Fondant Renforcateur Conditioner for a cohesive, nourishment‑driven regimen that supports healthy‑looking hair from wash to style.\u003c\/p\u003e\n\u003cp\u003eIn real‑world use, applying a small amount to lengths before styling helps guard against heat while improving detangling and shine. It can also be brushed through dry hair to tame frizz and smooth ends. While individual results vary, many users report noticeable improvements in manageability and a reduction in brushing resistance after use.\u003c\/p\u003e\n\u003cp\u003eHow to weave this into your routine: apply a small amount to lengths, do not rinse, and style as usual. For extra frizz control on humid days, target mid‑lengths and ends after washing and drying. Pairing with other Genesis care products enhances the overall effect of nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthens hair and protects during heat styling\u003c\/li\u003e\n  \u003cli\u003eHelps prevent breakage from brushing and detangles easily\u003c\/li\u003e\n  \u003cli\u003eUp to 24 hours of frizz protection in humidity\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shiny, silky, and more manageable\u003c\/li\u003e\n  \u003cli\u003eSulfate‑free formula designed to pair with Genesis care range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIn testing, up to 99% less hair fall from brushing\u003c\/li\u003e\n  \u003cli\u003eUp to 88% smoother, conditioned hair\u003c\/li\u003e\n  \u003cli\u003eImproved detangling and frizz control on damp or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWho is this for? It’s intended for hair that tends to break during brushing or heat styling, offering lightweight protection for fine to medium textures without weighing hair down. The sulfate‑free formula is a gentler option for those avoiding sulfates. If you style with a blow dryer or straightener often, this primer can be a helpful addition to your Genesis routine.\u003c\/p\u003e\n\u003cp\u003eTips for best results: start with a pea‑sized amount, distribute through mid‑lengths to ends, and adjust the amount on thicker or coarser hair. On humid days, reapply to tame flyaways and maintain a smooth finish. For a complete regime, consider pairing with Genesis Bain Hydra‑Fortifiant Shampoo and Fondant Renforcateur Conditioner for boosted nourishment and protection.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Kerastase Genesis Thermique Blow Dry Primer used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A leave-in heat protectant that strengthens hair, detangles, and reduces frizz during styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you use Kerastase Genesis Thermique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to lengths on damp or dry hair, do not rinse, then style as usual.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":52652952125803,"sku":"B083JLYQCY","price":115.04,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/kerastase-genesis-thermique-bottle.jpg?v=1764971900","url":"https:\/\/canadianglow.ca\/products\/kerastase-genesis-thermique-blow-dry-primer-heat-protectant-for-fragile-hair","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}