{"product_id":"ilia-true-skin-serum-foundation-lightweight-buildable-coverage","title":"ILIA True Skin Serum Foundation | Lightweight, Buildable Coverage","description":"\u003ch2\u003eILIA True Skin Serum Foundation\u003c\/h2\u003e\n\u003cp\u003eExperience a weightless foundation with a skin-like finish that reads as real, yet polished. The creamy, silky texture melts into the skin and moves with you, so your complexion looks natural instead of masked. You can layer for more coverage or keep it sheer for everyday wear.\u003c\/p\u003e\n\u003cp\u003eBuilt for versatility, this formula delivers a breathable, buildable medium coverage that blends seamlessly for a flawless canvas. The result is a seamless blend that mimics skin, avoiding obvious edges or cakiness.\u003c\/p\u003e\n\u003ch3\u003eSkincare-forward formula\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eActive levels of niacinamide and allantoin help smooth and soothe bare skin over time.\u003c\/li\u003e\n\u003cli\u003eThe combination supports a radiant, real-looking complexion with continued wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean, responsible beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free, fragrance-free, and gluten-free for a considerate routine.\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested and non-comedogenic, designed for sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePackaging is recyclable where available; when the bottle is clean and empty, it can be recycled through most curbside services. This aligns with a clean beauty approach without compromising performance.\u003c\/p\u003e\n\u003ch3\u003eWear it in real life\u003c\/h3\u003e\n\u003cp\u003eUse it for daily activities, professional settings, or weekend outings where you want a natural, polished look. The foundation’s light touch and lasting feel can complement a variety of makeup looks while letting your skin breathe.\u003c\/p\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStart with a small amount and build to your preferred coverage across cheeks, nose, and forehead.\u003c\/li\u003e\n\u003cli\u003ePrep with moisturizer and sunscreen as part of your routine, then apply foundation for a harmonious finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIf you crave a true-skin appearance with medium coverage that remains breathable, this formula could fit busy days, camera-ready moments, or casual routines alike.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers choose ILIA\u003c\/h3\u003e\n\u003cp\u003eWith clean ingredients, vegan and cruelty-free status, and a focus on a skin-like result, this foundation offers a balanced option for those who want performance without fragrance, gluten, or heavy scent while supporting a gentle skincare approach.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA True Skin Serum Foundation suitable for sensitive or reactive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is fragrance-free, vegan, cruelty-free, non-comedogenic, and dermatologist-tested, designed to be gentle on many skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What kind of coverage and finish should I expect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides buildable medium coverage with a natural, skin-like finish and active niacinamide plus allantoin for smoothing and soothing effects.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":52662336258411,"sku":"B079MHFSK2","price":122.68,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/ilia-true-skin-serum-foundation-bottle-closeup.jpg?v=1765308479","url":"https:\/\/canadianglow.ca\/products\/ilia-true-skin-serum-foundation-lightweight-buildable-coverage","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}