{"product_id":"got2b-bleach-it-permanent-hair-color-ultra-platinum-blonde-00a-kit-with-plex-purple-mask","title":"got2b Bleach It Permanent Hair Color – Ultra Platinum Blonde 00A Kit with Plex \u0026 Purple Mask","description":"\u003ch2\u003eLighten, neutralize, and glow—with got2b Bleach It\u003c\/h2\u003e\n\u003cp\u003eGet ready to glow platinum with a salon-inspired look, right at home. The got2b Bleach It Permanent Hair Color kit can lift hair up to 8 levels, delivering a striking ultra-platinum blonde. Built with Plex technology, this gel-based formula is designed to help minimize breakage during processing while preserving the feel of your natural hair texture. The included purple-toned anti-brass mask tames yellow tones, helping you achieve a cooler, more even platinum without guesswork. Suitable for natural and color-treated hair, it works across a range of textures—from straight to curly and coily—so you can experiment with confidence.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you get in the kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBleach formula for strong lift and even coverage\u003c\/li\u003e\n  \u003cli\u003eDeveloper for consistent processing\u003c\/li\u003e\n  \u003cli\u003eKick Brass Purple Mask to neutralize brassiness\u003c\/li\u003e\n  \u003cli\u003eGloves and instructions for at-home use\u003c\/li\u003e\n  \u003cli\u003eToning mask to refine the final shade and finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy this kit appeals to modern color enthusiasts\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePlex technology aims to protect hair during the lightening process, helping you feel like you’re treating your hair with care\u003c\/li\u003e\n  \u003cli\u003eThe anti-brass purple mask helps counter warm tones for a cooler platinum result\u003c\/li\u003e\n  \u003cli\u003eDesigned for natural light blonde to medium brown bases, and adaptable to textured hair types\u003c\/li\u003e\n  \u003cli\u003eAll-in-one at-home solution: bleach, developer, mask, and gloves come together for a complete transformation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor bolder, brighter results, start with lighter hair before applying the kit\u003c\/li\u003e\n  \u003cli\u003eUse the purple mask after lifting to neutralize yellow tones and enhance the icy finish\u003c\/li\u003e\n  \u003cli\u003eRead all instructions first and perform a patch test prior to full application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and sensory details\u003c\/h3\u003e\n\u003cp\u003eImagine stepping into daylight with a cool platinum glow that catches every angle. The gel formula glides through hair for even distribution, minimizing mess while delivering a precise lift. The result can feel sleek, feather-light on the strands, with a toned, modern edge that’s ready for styling or a bold, minimalist vibe.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re refreshing natural highlights or transforming color-treated hair, this kit provides a practical at-home option focused on you. It’s about possibilities and personal style—not guaranteed outcomes. If you’re aiming for a dramatic platinum, this setup invites you to experiment with confidence, guided by clear instructions and a focus on texture-friendly results.\u003c\/p\u003e\n\n\u003cp\u003eGo on — show off your cool blonde style with got2b Bleach It!\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Got2b Bleach It lift hair up to 8 levels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It can lift up to 8 levels under suitable conditions and starting shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Kick Brass Purple Mask included for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the purple mask is included to neutralize brass and help cool platinum tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Got2B","offers":[{"title":"Default Title","offer_id":52666708099435,"sku":"B078VQFLL8","price":39.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/got2b-bleach-it-kit-front.jpg?v=1765444730","url":"https:\/\/canadianglow.ca\/products\/got2b-bleach-it-permanent-hair-color-ultra-platinum-blonde-00a-kit-with-plex-purple-mask","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}