{"product_id":"e-l-f-power-grip-primer-gripping-hydrating-gel-primer-0-81-fl-oz-long-wear-base","title":"e.l.f. Power Grip Primer — Gripping Hydrating Gel Primer, 0.81 fl oz, long-wear base","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Primer is a translucent, gel-based face primer that hydrates skin while creating a tacky, makeup-gripping base for longer wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight gel primer smooths skin texture, helps retain moisture, and creates a surface that improves foundation adhesion without adding visible color or shine. It’s formulated to work with dry, combination, and oily skin types and applies clear, making it a versatile step in daily makeup routines. The formula is non-comedogenic and joins e.l.f.’s lineup of vegan, cruelty-free products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer help my makeup last through the day?\u003c\/h3\u003e\n\u003cp\u003ePower Grip creates a slightly tacky layer that helps liquids, creams, and powders cling to skin instead of slipping or separating. That improved adhesion reduces transfer and fading, especially in areas prone to sliding like the T-zone or under-eye area.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTacky gel texture increases foundation and concealer wear time.\u003c\/li\u003e\n  \u003cli\u003eHelps prevent makeup patching and uneven fading.\u003c\/li\u003e\n  \u003cli\u003eWorks with powders and liquids for layered routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this primer work with my skin type and routine?\u003c\/h3\u003e\n\u003cp\u003eThe clear gel formula is designed to suit dry, combination, and oily skin by offering hydration without heavy oils or pore-clogging ingredients. It applies lightweight and non-greasy, so you can follow with moisturizers, serums, or straight into makeup depending on your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating yet lightweight—suitable under creams or directly before makeup.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help reduce risk of pore congestion.\u003c\/li\u003e\n  \u003cli\u003eTranslucent finish keeps skin looking natural, not cakey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Power Grip Primer for the best results?\u003c\/h3\u003e\n\u003cp\u003eSqueeze a pea-sized amount onto fingertips and lightly pat it across the face, focusing on areas where foundation tends to move. Use the warmth of your fingers to help it absorb, wait about 30 seconds for it to set, then continue with your foundation or tinted product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with clean fingertips; pat, don’t rub, for even coverage.\u003c\/li\u003e\n  \u003cli\u003eAllow 30 seconds to set before foundation to maximize grip.\u003c\/li\u003e\n  \u003cli\u003eUse a small amount—build only if needed to avoid excess tackiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Power Grip Primer clean and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes—this e.l.f. primer is formulated to be vegan and cruelty-free, carrying certifications that reflect those standards. Ingredient lists may change, so always check the product packaging for the most current information.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan formula—no animal-derived ingredients.\u003c\/li\u003e\n  \u003cli\u003eCertified cruelty-free by recognized organizations.\u003c\/li\u003e\n  \u003cli\u003ePackaged in a travel-friendly 0.811 fl oz size for convenience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want makeup that sits better on the skin—whether you wear dewy or matte foundation—or you struggle with makeup migrating, fading, or creasing, e.l.f. Power Grip Primer is built to help. It’s aimed at people seeking a lightweight, hydrating base that improves the finish and longevity of their makeup without adding color or heaviness. Suitable for everyday users, makeup enthusiasts, and anyone who prefers vegan, cruelty-free beauty products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower\/Leaf\/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Power Grip Primer on oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gel formula is lightweight and non-comedogenic, suitable for oily, combination, and dry skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I wait before applying foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Pat the primer in and wait about 30 seconds for it to set before applying foundation for best adhesion.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53882085966187,"sku":"B09XMYFTB7","price":40.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/elf-power-grip-primer-front-packaging.jpg?v=1789825385","url":"https:\/\/canadianglow.ca\/products\/e-l-f-power-grip-primer-gripping-hydrating-gel-primer-0-81-fl-oz-long-wear-base","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}