{"product_id":"e-l-f-power-grip-matte-primer-gel-based-hydrating-base-for-smoothing-gripping-makeup-vegan-cruelty-free","title":"e.l.f. Power Grip Matte Primer – Gel-Based, Hydrating Base for Smoothing \u0026 Gripping Makeup | Vegan \u0026 Cruelty-Free","description":"\u003ch2\u003eDiscover Power Grip Matte Primer\u003c\/h2\u003e\n\u003cp\u003eMeet the e.l.f. Power Grip Matte Primer, a gel-based base designed to prep skin while delivering a natural, shine-free finish. Infused with a lemon myrtle blend, it aims to help reduce the look of excess oil and provide a balanced canvas for makeup. The formula is crafted to offer a tactile grip that helps makeup adhere more evenly, offering a long-lasting matte appearance without feeling heavy on the skin.\u003c\/p\u003e\n\u003cp\u003eThe primer goes on clear with a translucent finish that works across skin tones and types. Its non-comedogenic nature means it’s formulated to avoid blocking pores, so you can layer foundation with less worry about clogged pores. In short, this product blends moisturization with priming, aiming to smooth texture while helping makeup hold its shape through the day.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMattifying makeup primer with a gel-based texture that grips makeup for a matte, balanced look.\u003c\/li\u003e\n  \u003cli\u003eTranslucent finish suitable for all skin tones and types; non-comedogenic and pore-friendly.\u003c\/li\u003e\n  \u003cli\u003eMoisturizes while priming, thanks to plant-derived ingredients like lemon myrtle.\u003c\/li\u003e\n  \u003cli\u003eApply evenly before makeup using fingertips; warmth helps blend the product for even application, then set for best results.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, with Fair Trade USA manufacturing practices—aligned with ethical beauty commitments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThis primer is designed for anyone seeking a matte complexion without a heavy or chalky feel. Because the product is clear, it works as a universal base across different skin tones. It’s described as suitable for all skin types and tones, and its non-comedogenic formula may appeal to users who prioritize pores-friendly prep before foundation.\u003c\/p\u003e\n\n\u003ch3\u003eTexture, finish, and how to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe texture is a cooling, gel-based formula that melts into skin as you massage it in.\u003c\/li\u003e\n  \u003cli\u003eIt sets quickly and aims to provide a gripping base for makeup to cling to, potentially extending wear.\u003c\/li\u003e\n  \u003cli\u003eFor best results, apply evenly with clean fingertips and allow about 30 seconds to set before applying foundation or concealer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients, ethics, and accessibility\u003c\/h3\u003e\n\u003cp\u003eKey ingredients include a lemon myrtle blend that contributes to the product’s fresh feel while supporting a balanced, shine-free finish. The brand notes vegan and cruelty-free certifications, with manufacturing practices aligned to Fair Trade USA. This combination may be appealing to shoppers seeking ethical, skin-sensitive options that still deliver a polished makeup base.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is e.l.f. Power Grip Matte Primer suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it goes on clear and is designed as a translucent, non-comedogenic base for varied skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this primer moisturize, or does it clog pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It moisturizes while priming with lemon myrtle and is crafted to be non-comedogenic to avoid clogging pores.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":52659001262443,"sku":"B0DHRRN24Y","price":40.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/elf-power-grip-matte-primer-bottle.jpg?v=1765202376","url":"https:\/\/canadianglow.ca\/products\/e-l-f-power-grip-matte-primer-gel-based-hydrating-base-for-smoothing-gripping-makeup-vegan-cruelty-free","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}