{"product_id":"dae-violet-hour-purple-shampoo-counter-brassiness-enhance-color-repair-damage-10-oz","title":"DAE Violet Hour Purple Shampoo - Counter Brassiness, Enhance Color \u0026 Repair Damage (10 oz)","description":"\u003ch2\u003eDAE Violet Hour Purple Shampoo: A violet-tinted solution for color and care\u003c\/h2\u003e\n\u003cp\u003eDAE Violet Hour Purple Shampoo is designed for blondes, grays, and lightened brunettes who want cooler tones without dulling their color. The formula targets brassiness while supporting color depth and overall hair health, delivering a wash that feels fresh and rejuvenating each time.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCounteracts brassiness and neutralizes yellow or orange tones, helping color appear more true to tone.\u003c\/li\u003e\n  \u003cli\u003eEnhances depth and dimension, giving hair a richer, more vibrant look after every wash.\u003c\/li\u003e\n  \u003cli\u003eRepairs surface damage and improves manageability for smoother, softer strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa Protein adds softness and a touch of natural shine to hair.\u003c\/li\u003e\n  \u003cli\u003eCactus Flower Extract strengthens elasticity and helps reduce breakage while supporting healthy follicles.\u003c\/li\u003e\n  \u003cli\u003eMoringa Leaf Extract boosts moisture retention and supports the appearance of keratin-rich shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eBest suited for blonde, gray, and lightened brunette hair that benefits from toning and gentle maintenance between color visits. The violet pigments are designed to work with your natural shade to reveal refined color and tone.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a small amount, and work into a rich lather from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eLet it sit for 1 to 3 minutes to maximize pigment action, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner to lock in moisture and softness between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePackaging is vegan and cruelty-free, made without sulfates or synthetic colors, and is fully recyclable. Each 10 oz bottle is designed for repeated usage with minimal environmental impact.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eImagine stepping out of a salon with hair that looks cooler, less brass, and more vibrant. Even as roots grow, you may appreciate balanced tones and renewed shine that lasts between color visits.\u003c\/p\u003e\n\u003ch3\u003eMaintenance tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1-2 times per week in place of or alternating with regular shampoo for tone upkeep.\u003c\/li\u003e\n  \u003cli\u003ePair with a color-safe conditioner to maximize moisture and softness.\u003c\/li\u003e\n  \u003cli\u003eStore in a cool, dry place to protect the violet pigment from fading prematurely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSustainability and ethics\u003c\/h3\u003e\n\u003cp\u003eDAE commits to vegan and cruelty-free standards. The formula is sulfate-free and free from synthetic colorants, and packaging is recyclable to support responsible choices.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is DAE Violet Hour Purple Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, gray, and lightened brunette hair to counter brassiness and add depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this purple shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wet hair, lather, leave 1–3 minutes, then rinse. Use 2–3 times weekly with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"DAE","offers":[{"title":"Default Title","offer_id":52663964074347,"sku":"B0C38366WQ","price":71.92,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/dae-violet-hour-purple-shampoo-bottle.jpg?v=1765357260","url":"https:\/\/canadianglow.ca\/products\/dae-violet-hour-purple-shampoo-counter-brassiness-enhance-color-repair-damage-10-oz","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}