{"product_id":"covergirl-trublend-matte-made-foundation-natural-ivory-12hr-matte-oil-control","title":"COVERGIRL TruBlend Matte Made Foundation Natural Ivory | 12HR Matte, Oil Control","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet COVERGIRL TruBlend Matte Made Liquid Foundation in Natural Ivory—a complete matte solution that blends smoothly into skin with a flexible film. Built on flexi-hold technology, this formula aims for a comfortable, long-lasting matte appearance without chalkiness. Excess oils are handled by mattifying powders, helping the finish stay more polished and less shiny as the day goes on. When you’re ready to ramp up staying power, this foundation is designed to hold up for up to 12 hours and resist transfer, so you can feel confident across activities from video calls to evenings out.\u003c\/p\u003e\n\u003cp\u003eFor the best canvas, pairing with a dedicated primer is recommended. A quick swipe of the CoverGirl TruBlend Base Business Skin Smoothing Face Primer can help your matte look go on evenly and stay consistent through touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft matte formula delivers a comfortable, natural-looking matte finish.\u003c\/li\u003e\n\u003cli\u003eMattifying powders absorb excess oil and help minimize the appearance of pores.\u003c\/li\u003e\n\u003cli\u003eLong-wearing capability aims for up to 12 hours of matte coverage.\u003c\/li\u003e\n\u003cli\u003eLarge shade range with 40 options, so you can find a close match like Natural Ivory.\u003c\/li\u003e\n\u003cli\u003eCruelty-free, Leaping Bunny Certified, meaning the product isn’t tested on animals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrep your skin with a primer to create a smooth canvas before applying foundation.\u003c\/li\u003e\n\u003cli\u003eApply a small amount and blend outward from the center of the face for even coverage.\u003c\/li\u003e\n\u003cli\u003eSet with a light powder if you want extra staying power or a more matte look.\u003c\/li\u003e\n\u003cli\u003eChoose from 40 shades to find the closest match to your skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThink of this foundation as a versatile option for a balance between a matte finish and a comfortable feel. It’s designed to absorb oil and minimize pores while delivering enough coverage to even skin tone. The result is a look that feels light on the skin, with a matte appearance that remains natural rather than flat. If you’re aiming for a long-wearing, transfer-resistant finish, TruBlend Matte Made offers a practical pathway toward that goal—without relying on a heavy, cakey feel.\u003c\/p\u003e\n\n\u003ch3\u003eWho It Might Suit\u003c\/h3\u003e\n\u003cp\u003ePeople with oil-prone skin who want matte control and a broad shade range may find this foundation appealing. Those seeking a long-lasting makeup base for events, workdays with extended wear, or social activities may appreciate the combination of oil absorption, pore minimization, and 12-hour wear. While results can vary by skin type and environment, the formula is designed to support a consistently matte look through the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the TruBlend Matte Made Foundation long-wearing and oil-control?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it absorbs oil and aims for up to 12 hours of a matte finish without drying out the skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many shades are available?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: There are 40 shades to help find a close match for diverse skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COVERGIRL","offers":[{"title":"Default Title","offer_id":52768866795883,"sku":"B07CGKL8BB","price":37.54,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/covergirl-trublend-matte-made-foundation-natural-ivory-bottle-closeup.jpg?v=1768643520","url":"https:\/\/canadianglow.ca\/products\/covergirl-trublend-matte-made-foundation-natural-ivory-12hr-matte-oil-control","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}