{"product_id":"color-wow-root-cover-up-medium-brown-instant-grey-coverage-water-resistant","title":"COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage \u0026 Water-Resistant","description":"\u003cdiv\u003e\n  \u003ch2\u003eInstant, Natural Root Coverage On The Go\u003c\/h2\u003e\n  \u003cp\u003eCOLOR WOW Root Cover Up in medium brown offers a fast, precise way to disguise growing roots without dyes or peroxide. The mineral powder clings to hair fibers and blends with your natural shade for a believable, dimensional finish.\u003c\/p\u003e\n  \u003cp\u003eDesigned for real life, it stays put through sweat, wind, and a night’s sleep, yet washes away with shampoo when you’re ready for a refresh. The formulation combines a spectrum of pigments with reflective particles to mirror natural light and avoid a flat, single-tone look.\u003c\/p\u003e\n  \u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eInstant camouflage of roots and regrowth without dyes or peroxide.\u003c\/li\u003e\n    \u003cli\u003eWater-resistant until shampooed out; durable through sweat, rain, or swimming.\u003c\/li\u003e\n    \u003cli\u003eFills in thin areas to disguise exposed scalp for the look of thicker hair.\u003c\/li\u003e\n    \u003cli\u003eReflective mineral powders create a multi-dimensional, natural finish.\u003c\/li\u003e\n    \u003cli\u003eNo waxes or PPDs; cruelty-free formula.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eTwo practical use scenarios\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eUse cases: gym sessions, swimming, or travel between salon visits.\u003c\/li\u003e\n    \u003cli\u003eCare: apply with the included precision brush for targeted coverage.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eApply to dry hair at the roots, blend with fingertips or a brush, and reapply as needed to refresh color between washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is COLOR WOW Root Cover Up and how long does it last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A water-resistant mineral powder that instantly camouflages roots; it stays until you shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are there dyes or peroxide, and is it cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula contains no dyes or peroxide and is cruelty-free, with no waxes or PPDs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":53327506702699,"sku":"B00FYSZDQ4","price":84.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/color-wow-root-cover-up-medium-brown-application-closeup.jpg?v=1780226779","url":"https:\/\/canadianglow.ca\/products\/color-wow-root-cover-up-medium-brown-instant-grey-coverage-water-resistant","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}