{"product_id":"color-wow-root-cover-up-dark-brown-instant-grey-coverage-water-resistant-temporary-root-touch-up","title":"COLOR WOW Root Cover Up Dark Brown – Instant Grey Coverage, Water-Resistant Temporary Root Touch-Up","description":"\u003cp\u003eCOLOR WOW Root Cover Up in Dark Brown offers natural-looking, mineral-based coverage for grey roots and regrowth in seconds. The powder blends pigments with reflective particles to deliver a dimensional finish that reads as hair-like rather than blocky color. This is a temporary touch-up that adheres quickly, creates minimal mess, and stays cruelty-free.\u003c\/p\u003e\n\u003cp\u003eBecause this product uses mineral pigments, you get a subtle, multi-tonal effect that mirrors the natural variation in your hair. It is designed to be easy to apply and fade subtly as you wash, without relying on dyes or peroxide. The formula is cruelty-free and free from waxes, focusing on lightweight, breathable coverage.\u003c\/p\u003e\n\u003ch3\u003eWhat makes COLOR WOW Root Cover Up different\u003c\/h3\u003e\n\u003cp\u003eThe powder sticks to hair fibers in seconds, offering instant camouflage where you need it most. The combination of pigments and reflective particles creates a natural blend that looks dimensional rather than flat, helping you feel confident between color appointments.\u003c\/p\u003e\n\u003cp\u003eWith regular use, you can choose a level of coverage that suits your style, from a barely-there tint to a more noticeable contour along the roots. The product is designed for temporary use and washes out with shampoo, making it a flexible addition to your routine.\u003c\/p\u003e\n\u003ch3\u003eHow it behaves in real life\u003c\/h3\u003e\n\u003cp\u003eThe formula resists routine activity, including sweating and light exposure to water, so you can go about workouts or outdoor activities without obvious transfer. It stays in place from shampoo to shampoo, then dissolves with your next wash. It also holds through sleep and normal daily movement.\u003c\/p\u003e\n\u003cp\u003eFor a thicker-looking effect, apply to thinning spots and blend upward toward the roots. The result can read as a natural transition between your base color and tips, rather than a harsh line where regrowth shows.\u003c\/p\u003e\n\u003ch3\u003eUsage ideas\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCamouflage roots between color sessions for a consistent look.\u003c\/li\u003e\n  \u003cli\u003eFill in thin areas to create the illusion of fuller hair.\u003c\/li\u003e\n  \u003cli\u003eLightly layer for more dramatic root definition during travel or workouts.\u003c\/li\u003e\n  \u003cli\u003eRinse easily with shampoo when you’re ready for your next color plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to dry hair for even coverage; a light dusting goes a long way.\u003c\/li\u003e\n  \u003cli\u003eTarget roots or thinning areas and blend with fingertips or a brush for a seamless transition.\u003c\/li\u003e\n  \u003cli\u003eGently run fingers through the area to help distribute pigment and soften lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause this is a temporary solution, you can adjust coverage to taste. When ready for a new look, simply rinse with shampoo and continue with your next routine color or style. Your choice of shade should blend with your natural tone for a subtle, believable result.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking a non-permanent option to reduce visible roots between color sessions, or to dial in a natural grey blend. Cruelty-free and easy to remove with shampoo, it offers flexible touch-ups without committing to dye.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does COLOR WOW Root Cover Up use dyes or peroxide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No dyes or peroxide are used; cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the coverage last and can I swim or sweat with it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It lasts until you shampoo it out and resists sweat and water; wash out with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":53327507128683,"sku":"B00M3DSVOO","price":84.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/color-wow-root-cover-up-dark-brown-bottle.jpg?v=1780226798","url":"https:\/\/canadianglow.ca\/products\/color-wow-root-cover-up-dark-brown-instant-grey-coverage-water-resistant-temporary-root-touch-up","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}