{"product_id":"color-wow-color-control-purple-toning-styling-foam-neutralizes-brass","title":"COLOR WOW Color Control Purple Toning + Styling Foam – Neutralizes Brass","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003e COLOR WOW Color Control Purple Toning + Styling Foam is a light-blue tinted, alcohol-free foam designed to instantly neutralize brassy and yellow tones on blonde and gray hair, while keeping brunette and black shades free from unwanted orange hints. It presents a cleaner, more flexible alternative to traditional purple shampoos and doubles as a styling asset to add bounce and ease to daily routines. \u003c\/p\u003e\n\n\u003ch2\u003eWhat makes COLOR WOW different\u003c\/h2\u003e\n\u003cp\u003e This innovative foam delivers color correction with a creamy, easy-to-apply texture. The formula leverages rosin-based technology—a natural, tree-derived substance—rather than heavy resins, helping hair stay soft, movable, and less prone to stiffness after styling. The result is a the kind of manageability you can feel as you touch and style your strands. \u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLavender-tinted foam neutralizes yellow and brassy tones instantly\u003c\/li\u003e\n  \u003cli\u003eNo-mess alternative to purple shampoo you can use on wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eNever sticky, stiff or crunchy for shiny, bouncy, supple results\u003c\/li\u003e\n  \u003cli\u003eBlue Foam option is available for Brunette hair to balance mid-tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTexture, ingredients, and feel\u003c\/h2\u003e\n\u003cp\u003eThe light-blue tinted foam glides through hair with a clean, weightless feel. Rosin-based components create a soft, flexible texture that supports easy styling while helping protect against breakage during brushing and shaping. This approach contrasts with traditional resins that can leave hair feeling stiff or coated.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use and real-life scenarios\u003c\/h2\u003e\n\u003cp\u003eUse this product as a versatile, no-muss tool in your routine. It works on wet or dry hair and can be integrated before styling or during quick touch-ups to refresh tone. The lightweight formula makes it convenient for travel or on-the-go refreshes between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried or dry hair, distributing evenly through mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eRinse off if you prefer, or leave in for extra neutralization on the go\u003c\/li\u003e\n  \u003cli\u003eStyle as usual for a polished finish without crunch or stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eBlondes seeking to reduce brassiness, grays aiming for cooler tones, and brunettes wanting balanced mid-tones may find this foam especially helpful for quick color correction without heavy residue. A gentle option for those who want flexible styling alongside color control.\u003c\/p\u003e\n\n\u003ch2\u003eBrand note\u003c\/h2\u003e\n\u003cp\u003eColor WOW pioneered a range of color-conscious formulations designed to keep color first-day fresh while simplifying styling tasks for everyday use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use COLOR WOW Color Control Purple Foam?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet or dry hair as a leave-in tinted foam to neutralize brass and balance tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is there a brunette-friendly option for brunettes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, COLOR WOW offers a Blue Foam option for brunette hair to support color balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":53327509979499,"sku":"B087XP9W8J","price":64.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/8642\/0075\/files\/color-wow-color-control-purple-foam-bottle.jpg?v=1780227322","url":"https:\/\/canadianglow.ca\/products\/color-wow-color-control-purple-toning-styling-foam-neutralizes-brass","provider":"Canadian Glow | Beauty, Skincare, Hair \u0026 Personal Care","version":"1.0","type":"link"}